Turning start-ups into global brands

This is the dream of many entrepreneurs. The dream to become the next Amazon, Apple, or Google. There are literally thousands of start-ups and small businesses that develop a truly game changing product and raise millions of dollars in capital, yet these same companies struggle to get traction. So what’s the difference between a Google and your start-up? Why was Google able to go from zero to hero and dominate the market? Not only dominate their niche, but expand into many more markets and products.

Many would argue the main difference between failure and success of a start-up, assuming each has a game changing product, comes down to the ability to build a business. Too many times the founders simply fail at building a viable company around the product. You simply don’t know what you don’t know. The ability to change your mind-set from innovation and MVP (Minimum Viable Product) to one of flawless execution is paramount.

In large corporations they have the exact opposite challenge. They understand how to go to market, how to establish a company with repeatable processes, how to delight customers with great service, and how to manufacture products at the lowest possible costs. However, they struggle with innovation. Finding time and resources to innovate without distracting from the core business that is generating all of the revenue.

Start-ups and small businesses are great at innovating, and large companies by their nature are great at running and building a business.  As Jim Collins in Good to Great stated, its about getting the right people on the bus and putting them in the right seats. However for most start-ups, even though they may have raised millions in funding, they do not have the capital and revenue to hire former Fortune 500 executives. People experienced at small and large scale business building.

So what’s the answer for start-ups?

Screen Shot 2017-08-17 at 12.38.30 PMThere is clearly a need in the market for expertise at growing a start-up into a global brand at a cost that does not break the bank, and that need is clearly under-served. However, there is one company, Bold Adventures Management Group, Inc. (BAMG), that employs full-time consultants that are former Fortune 500 executives. Their team of consultants are also very diverse, with extensive leadership experience in sales, distribution, marketing, social media, e-commerce, SEO, forecasting, predictive modeling, big data, growth hacking, consumer research, market testing, customer service, product development, product sourcing, operations, transformational innovation, engineering and production.

Unlike large consulting practices, BAMG’s employees have an extensive track record of success working for some of America’s top iconic brands. Leaders in marketing, production, distribution, product development, etc… you get the picture. They are not recent college graduates that will provide you with extensive theoretical documents and wish you good luck.  They have actually built products going from concept to commercialization achieving billions of dollars in sales, and built world-class brands that still dominate the market.

As noted earlier, large companies and therefore their employees are not very good at innovation. So what makes BAMG different? Are they hip and with the times of today’s start-up scene? Well the answer is a resounding yes! Many of their consultants including their CEO have led transformational innovation teams, worked for and with start-ups, raised millions of dollars in VC and CVC funding, built crowdsourcing campaigns, set-up small but scaleable production lines that support unpredictable growth businesses, and yes they have had failures too. Failures that have taught them what not to do.

Success many times comes from failure. Learning what not to do. The saying “the devil is in the detail”  could not be more true than when you take your new product to market. When developing a new product it is all about creating an MVP (minimal viable product); however once you have a product and need to set-up production, operations and gain distribution failure and mistakes can lead to going out of business.  You have to move from a mind-set of innovation to one of flawless execution.

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The bottom line is that Bold Adventures Management Group, Inc. helps you to refine your strategy, and with a hands on approach build your structure and processes so you can achieve repeatable results.  They stand by their work and measure their success by your success.

The only question remaining, do you want to build a global brand?  If so, visit http://www.bold-adventures.com

(Featured image of the CEO of Bold Adventures Scott Cross (center) with Swiss start-up client Flatev AG.)

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