Leveraging adventures to create extraordinary advertising campaigns.
Adventure Advertising is a new concept that leverages extraordinary adventures to create breath taking real life brand experiences. As a result, it creates an eco-system of media outlets that amplify the adventure, and creates real life meaningful brand experiences that are true and honest. So, follow our adventures and see how adventure advertising unfolds!
Our First Adventure!
Follow Amazing Grace on her incredible single handed voyage around the world planned for early 2019! She will be captained by Scott Cross in an attempt to circumnavigate the globe following the same route as originally taken by Joshua Slocum documented in his book, Sailing Alone Around the World. Joseph was the first to ever successfully complete this voyage setting sail on April 1895. Since then there have only been around 50 successful trips that follow the ASA approved route including sailing around Cape Horn, otherwise known as a “Sailors Graveyard.”
First of all, to prepare for this journey, Captain Scott Cross will or has conducted several practice voyages. The first warm up trip set sail on January 28, 2016 when Scott single handed to Cuba and back. The second preparation trip was a return to Cuba on June 11, 2017.
- Havana Cuba: January 28 – February 21, 2016 Read blog
- Havana Cuba: June 11 – 21, 2017 Read blog
- Atlantic Crossing: Spring 2018
Where adventures meet advertising:
To kick off the Adventure Advertising campaign, Amazing Grace will sell sponsorships for the trip and pre-sell an electronic live book that will be written in real time as Amazing Grace completes the voyage. Therefore, you will be able track the journey and download the latest adventures here! The sponsorships and e-book will also be pre-sold on Kickstarter.
Consequently, upon completion of the voyage, Amazing Grace will be retired to serve as a featured attraction at Bold-Adventures restaurant which will also host and feature future Bold Adventures. This eco-system of media outlets creates on-going platform to maximize impressions and awareness.
We will keep you updated as our adventures unfold, and as we add new adventures to our portfolio!